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I've been writing this article for a while, and it's finally ready to read.

"Diversifying your search engine portfolio"

cryptography.dog/blog/diversif

tl;dr making the most of modern browsers' ability to configure and dynamically choose from arbitrary search engines, and cutting off a bit of Google's ad revenue in the process

cryptography.dogDiversifying your search engine portfolioA somewhat long list of hyper-specific search engines for your amusement

Well, by accident I spotted a 1998 file named Greg Bear's Pep Talk.doc in Time Machine on my Mac and decided to use #Finder to find it.

Nope.

After plenty research on how-to, some Apple, some Stack Exchange etc., I've come to the conclusion that Finder #Search is broken. It won't find the file even if it is the default directory for the search, and certainly not when searching This Mac.

I found a tip to use Spotlight (I have Tahoe installed). #Spotlight actually works like a charm, finding by the time I typed the b in Greg Bear. What gives, #Apple? Are you abandoning Finder Search?

So, SEO is kinda dead to me. I don't care about quantity of views, I care about quality of views.

If a single family member enjoys photos from a trip, the personal website will have served its purpose.

If I can hand out a webpage I've written up that explains what gear I'm using to a friend, without having to repeat myself whenever that situation arises - the website will have served its purpose.

Letting my content get slurped up by some faceless LLM trainer, or traditional webcrawler doesn't guarantee a single additional click through. I know that from looking at my metrics in the old times, and with my anonymised Umami metrics.

Optimising for robots, I believe is now pointless.

Optimise for humans. Tell a friend about your site. Tell a colleague. Link to it whenever it comes up in an online conversation. Offer your content up with an RSS feed. Get onto a webring. Publish a blog roll.

Help people find things organically. I really think it will pay dividends in the future.

I have set my robots.txt to deny everything for a good 6 months or so, and I don't see a reason to switch it back?

"What a great time to be #Google. Not only is it facing only the meekest of punishments for abusing its #monopoly of the #search market, it is actually now positioned to further entrench its dominance of our information landscape.

This is a perilous moment to be granting one company this much control over global #accesstoknowledge."

nytimes.com/2025/09/26/opinion

The New York Times · Opinion | This Is a Dangerous Time to Empower GoogleBy Julia Angwin